Piech and Winterkorn ruled with an iron fist and wouldn’t take ‘no’ far an answer, with employees in fear of being replaced if they didn’t hit their targets. What followed was the greatest emission fraud in history. If successful, the company would overtake GM and Toyota to become the world’s biggest carmaker. The key to making the plan work would be to market ‘clean diesel’ engines to the environmentally-conscious segment of the American public. With the support of Piech, Winterkorn set the sales target at 10 million cars a year – an ambitious increase on the six million VW was then selling. The German automaker VW set out ‘Strategy 2018’ in 2007, a plan to achieve world domination in the passenger car market, with the creation of new models to achieve sales targets, especially in the US, Russia and China.
Volkswagen’s Ferdinand Piech (Chairman) and Martin Winterkorn (CEO).
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